Store · Weekly drop

One new skill and one course, every Monday.

Each drop finishes one founder task. Every drop lands with a changelog line and a sources line.

Nov · Monday162026-11-16

Week 1 · planned

Offer Builder

You finish: Finish one page with your buyer, promise, price, and guarantee, and add the decision to your founder brief

Course: Put one offer on one page

Nov · Monday232026-11-23

Week 2 · planned

Brand Voice

You finish: Hold a one-page Voice Card and a paste-ready voice check, and add your voice rules to your founder brief

Course: Write how your business sounds

Nov · Monday302026-11-30

Week 3 · planned

Unit Economics

You finish: Know your profit per sale and which channel to keep, fix, or stop, and add that call to your founder brief

Course: Know what each sale earns

Dec · Monday72026-12-07

Week 4 · planned

Sales Page Builder

You finish: Have a full sales page draft built from your offer, ready to edit and publish yourself

Course: Write the page that sells your offer

Dec · Monday142026-12-14

Week 5 · planned

Launch Plan

You finish: Hold a dated, owned task table from today to day thirty and add the launch date to your founder brief

Course: Plan thirty days to launch day

Dec · Monday212026-12-21

Week 6 · planned

Email Sequence Builder

You finish: Have a full email sequence written, with timing and subject lines, ready to paste into your email tool

Course: Write the emails that carry your launch

Dec · Monday282026-12-28

Week 7 · planned

Short-Video Playbook

You finish: Have three openings, a script with on-screen text, and a phone shot list ready to film

Course: Plan a short video before you shoot

Jan · Monday42027-01-04

Week 8 · planned

Cash Flow Forecast

You finish: Know the week your cash gets tight and the ranked moves that fix it, and add the lowest-cash week to your founder brief

Course: See your next thirteen weeks of cash

The record

Changelog and sources, drop by drop

Week	Date	Skill	Founder task it completes	Course	Changelog	Sources
1	2026-11-16	offer-builder	Finish one page with your buyer, promise, price, and guarantee, and add the decision to your founder brief	Put one offer on one page	Offer Builder joins the shelf, with a short course on testing an offer before you write a page.	FTC Guides for the Advertising of Warranties and Guarantees (16 CFR Part 239)
2	2026-11-23	brand-voice	Hold a one-page Voice Card and a paste-ready voice check, and add your voice rules to your founder brief	Write how your business sounds	Brand Voice joins the shelf, with a short course on keeping every post on voice.	Founder's own writing; plain-language guidelines (plainlanguage.gov)
3	2026-11-30	unit-economics	Know your profit per sale and which channel to keep, fix, or stop, and add that call to your founder brief	Know what each sale earns	Unit Economics joins the shelf, with a short course on reading profit per sale.	Founder's own numbers; standard business arithmetic
4	2026-12-07	sales-page-builder	Have a full sales page draft built from your offer, ready to edit and publish yourself	Write the page that sells your offer	Sales Page Builder joins the shelf, with a short course on proof you can honestly show.	FTC Guides on Endorsements and Testimonials (16 CFR Part 255)
5	2026-12-14	launch-plan	Hold a dated, owned task table from today to day thirty and add the launch date to your founder brief	Plan thirty days to launch day	Launch Plan joins the shelf, with a short course on owning every task by date.	CAN-SPAM Act compliance guide (FTC); launch guidance (Product Hunt)
6	2026-12-21	email-sequence-builder	Have a full email sequence written, with timing and subject lines, ready to paste into your email tool	Write the emails that carry your launch	Email Sequence Builder joins the shelf, with a short course on timing and exit rules.	CAN-SPAM Act compliance guide (FTC); email sender guidelines (Google)
7	2026-12-28	short-video-playbook	Have three openings, a script with on-screen text, and a phone shot list ready to film	Plan a short video before you shoot	Short Video Playbook joins the shelf, with a short course on the first three seconds.	MentorMe short-video method (promise, opening, beats, check sheet)
8	2027-01-04	cash-flow-forecast	Know the week your cash gets tight and the ranked moves that fix it, and add the lowest-cash week to your founder brief	See your next thirteen weeks of cash	Cash Flow Forecast joins the shelf, with a short course on the tightest week.	Founder's own numbers; SBA small business guidance